Thursday, September 10, 2009
Pets are lovable characters that are appreciated by many people in the world. They are considered by some to be a man's best friend. Nowadays, most people are willing to spend money for their “fur children’. So, I’m planning to market a complete line of pet restaurant to expand the pet’s lifestyle. I’m also planning to provide a complete service for the pets including pets grooming, pets boarding hotel, selling pets accessories and the others. I’m targeting to the middle range customers because most of them have the ability to send their “fur children” to do pets grooming or stylist. The reason why I want to open this kind of business is because most of the pet lovers they would like to have meal together or wish their” fur children” to accompany them. However, there is no any kind of restaurants allow the customers to bring along their pets to the restaurant. As a pet lover, I wish to open this kind of restaurant. Once they send their pets to our pets restaurant to do pets grooming or stylist, they can have tea break in our restaurant.
For your information, I’m planning to open third-storey restaurant. The first floor will be the opening restaurant, the second floor will be the air-condition restaurant and the third floor is used to sell the pet’s accessories and let them do pets grooming. I know it is a brand new restaurant in Malaysia maybe some of them might do not know about this kind of restaurant. To establish brand recognition at the retail level, we are planning to create a blog or website to introduce our restaurant. In addition, we will also do a printed form advertisement about our pets restaurant or direct mail and send it to the residential areas.
This is our roughly idea about our business plan..We’re still gathering more information about the pet restaurant because ”Rome wasn’t built in a day”.
Thursday, September 3, 2009
As we know , Malaysia and Singapore are relatively close,and also the diversity of the people and the food almost the same.But what are the differences between Singapore and Malaysia consumers???Let's us explore it together:)
In Singapore the people are very business minded and although they are friendly, their friendliness have been taught in order to help their economy through tourism.But in the hawker center,we can see that most of the Singaporeans will occupy seats by placing tissue packets on the table during busy lunch hours.It is hard to imagine these behaviors.On the other hand,in Malaysia things are not so clean and orderly too but the people are friendlier.They will not occupy seats with tissue packets even in a rush hours...
Singapore is a modern city-state,we can find get many varieties of outlet shops.Such as,adult shops.But in Malaysia we have difficultly in finding this kind of shops.The majority of Malaysians are notably conservative and inflexible than Singaporeans.Besides that,Singaporeans are much more consumeristic and materialistic.Most of them focus on branded products as the defining point of their lives.They also prefer air-conditioned shopping center and focus on good products and services.However,in Malaysia they are more focus on cheaper prices.Most of them like to buy pirated products and it can be found everywhere in Malaysia...
Finally,we wish to discuss about environment or we can called it eco-friendly.Singaporeans are more concerned with environment,they will brings their own green bags to shopping center.Green bags is very important for us,it can prevent global-warming.But in Malaysia,they don't bother too much about the environment or eco-friendly .This shows that the Singaporeans emphasis on environmental protection are much better than Malaysians...
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