Thursday, August 27, 2009

Starbucks Coffee Company Profile

The Profile of Starbucks Coffee Company
Starbucks Coffee Company was founded in 1971. It is the world's leading specialty coffee retailer, roaster and the Starbucks brand owners. Its retail products include a variety of the world's top 30 coffee beans,drip brewed coffee,espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs.In addition, the company's joint venture partner with the production and sale of bottled Frappuccino coffee drinks, ice shake double espresso and ice cream, through the marketing and distribution agreements in other convenient locations outside retail production and marketing of Starbucks coffee and cream liqueur, and continuously expand Through the Starbucks Entertainment division and Hear Music brand.

indulge in their new Coffee Jelly
Frappuccino blended coffee this Summer!



Tiramisu,at its best,with spongy ladies fingers,
cream and their very own Starbucks Coffee!





The History of Starbucks Coffee Company
It was originally derived from an outstanding master of 19th century American literary classicHerman Melville - "Moby Dick - Moby Dick," the hero. In 1971, Gerald Baldwin and Gedengboke in Seattle, opened its first store Starbucks coffee beans and spices company.In 1987, Howard Schultz (Howard Schultz) to spend four million U.S. dollars restructuring Starbucks, Starbucks contributed to the transformation of Italian-style coffee shop and fully with their own ideas to operate Starbucks, the company injected a considerable development. Up to February 2006, Starbucks worldwide has more than 9000 stores located in North America, Latin America, Europe, Middle East and the Pacific Rim.


The Logo of Starbucks Coffee Company



















Starbucks trademark has 2 versions, the first version of the brown mark is derived from a 16th century Scandinavian wood carving of the two-tailed mermaid pattern, she has naked breasts and a fully visible double fish tail. After that,Starbucks was merge with the Daily Coffee,so they have to change their trademark again.The second edition of trademarks, follows the original mermaid logo, but made some of the changes, and she did not bare breasts.Besides that,Daily Coffee had also changed the colour of the trademark into green colour.So, the trademark that integrated with the original Starbucks coffee and Daily Coffee features was born.However,the original Starbucks store which is located in Pike Place Market in Seattle,Washington still retains the original trademark

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